BOSTON (CBS) – Advertising revenue is usually a good thing.

WBZ NewsRadio 1030’s Karen Twomey reports.

But, the MBTA is moving to ban all alcohol ads on its trains, buses, or stations starting July 1 in a move aimed at fighting underage drinking.

Transportation secretary Richard Davey said this proposal has been discussed for months and is the right thing to do.

“Alcohol ads on the MBTA can have a negative effect, particularly on those who are under the age of 21, so we looked at the information, talked to some of our peers, and decided it was prudent,” said Davey.

It comes at a time when the T is looking for revenue any way it can get it.

The MBTA admits they expect ad revenue to decline by $1.5 million in the ban’s first full year.

Comments (3)
  1. fred says:

    How much time did these idiots waste to come up with this. The MBTA is flat broke and will never be able to meet it’s financial obligations without a billion dollar bail out from the taxpayers and now they have the nerve to take a moral stand and cut off a source of revenue. Nice work dolts. I am sure the people who’s fares will be increased and the non riders who live in towns that are seviced by the MBTA whose taxes will be increased to cover the deficit will feel so good that the T is such a high minded organization.

  2. Steve McCarthy says:

    What a shame……Who needs 1.5 million dollars when you are already 1 billion dollars in debt…the taxpayers will take care it.

  3. Nola says:

    The research linking alcohol ads and underage drinking is significant, especially studies that have shown that the younger a person starts drinking the more likely they are to develop alcohol dependence. Although it is unfortunate that fares will probably rise, I personally would much rather pay a little more to use public transportation than continue have to foot the bill of billions of dollars for public health and safety that alcohol single-handedly causes every year.

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