BOSTON (CBS) – Advertising revenue is usually a good thing.
WBZ NewsRadio 1030’s Karen Twomey reports.
But, the MBTA is moving to ban all alcohol ads on its trains, buses, or stations starting July 1 in a move aimed at fighting underage drinking.
Transportation secretary Richard Davey said this proposal has been discussed for months and is the right thing to do.
“Alcohol ads on the MBTA can have a negative effect, particularly on those who are under the age of 21, so we looked at the information, talked to some of our peers, and decided it was prudent,” said Davey.
It comes at a time when the T is looking for revenue any way it can get it.
The MBTA admits they expect ad revenue to decline by $1.5 million in the ban’s first full year.