BOSTON (CBS) – 98.5 The Sports Hub is going pink on Friday.

The Sports Hub has teamed up with apparel manufacturer Charles River Apparel  to “Go Pink” in support of breast cancer awareness.

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The hosts of every show on 98.5 The Sports Hub will wear pink apparel from Sharon-based Charles River Apparel on Friday, timed to coincide with pro football’s annual October breast cancer awareness campaign.

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“We hope this is going to be a fun day with these great on-air personalities, it is of course a very serious cause that continues to affect so many. I have personally lost family members, as well as employees of the Charles River Apparel family to this disease. That is why our company’s philanthropic efforts are focused on cancer research and wellness,” said Barry Lipsett, President and Owner of Charles River Apparel.

“We are proud to be partnering with Charles River Apparel to support this great cause” added Mike Thomas, Program Director for 98.5 The Sports Hub.  “I think we all know someone or a family that has been affected by breast cancer. Sports Hub listeners are a very passionate and dedicated group of people and I’m happy we can get the word out to them, so they can show their support too.”

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Each of the pink Charles River Apparel items worn by the on-air talent will be autographed and then donated to local cancer-related charities to be auctioned off in order to raise money for their cancer research and support efforts.