By Paula Ebben, WBZ-TVBy Paula Ebben

BOSTON (CBS) – Dads are emerging as a new force on the homemaking scene, and you can read the blogs to prove it.

Trey Burley is part of a growing group of guys: stay-at-home dads who juggle kids, housework, and a work-at-home gig too.

Burley says his life is exhausting but rewarding, and he writes all about it on his blog,

Just like the “mommy bloggers” out there who advertisers love connecting with, dads are also spreading the word about everything from razors to toilet repair.

“More men are getting into the blogging part of parenting and social media,” Burley says.

WBZ-TV’s Paula Ebben reports.

With an array of sites like The Daddy Files, DaDa Rocks, The Busy Dad Blog and Urban Daddy, dads are becoming some of the most popular bloggers on the block.

Branding and marketing guru Derrick Daye explains that mainstream companies are taking notice.

“What we have here is an important emerging market of two million plus men,” Daye says. “Marketers that want to connect with these stay-at-home dads must take the time to understand them and evolve.”

New statistics show men are now the primary shoppers in almost one out of every three households. That’s more than double the number two decades ago.

“In the traditional context of marketing to men, you’re thinking about tools, trucks, sports gear,” Daye says, “wherein this shift of marketing to men, manufacturers are discovering there are new opportunities.”

Examples of this new marketing trend are easy to find.

“Look at Kolcraft, for example,” Daye says. “They are manufacturing Jeep branded strollers. We have a manufacturer out there called Diaper Dude and they manufacture camouflage diaper bags.”

Meanwhile, another typically mom-filled arena is starting to develop for dads: playgroups.

“There are some [play] groups on Facebook or Meetup and I’ve networked with some there,” Burley says.

To Burley, it’s an interesting new frontier for fathers and worth it both financially and emotionally.

“It’s more work than I thought it would be, but it’s also much more fun,” he says.

If you’d like to follow a “dad site,” just do a web search for “dad blog.” Many women enjoy following them, too, for a chance to uncover a dad’s perspective on things.

Being an at-home Dad isn’t all fun and blogging, of course.

Some men say they’ve been excluded from mothers’ groups and others talk of being questioned by police when they’re seen hanging around the playground.

Paula Ebben

Comments (14)
  1. Daddy Files says:

    You use a screen shot from my blog at the top of the story but don’t include me in the story?? Boooo!

  2. Jessica says:

    Bad Form!! Don’t use a screen shot of a very incredible daddy blogger and not credit him in your story!!

  3. theoldguy says:

    You post a picture of a daddybloggers page and don’t even credit it? Very unprofessional! Very cute kid though…

  4. BusyDad says:

    As a Boston boy born and raised, I’m honored to be included in this piece. However, I have to point out that I am NOT a stay at home dad. This may seem like an irrelevant detail, but to me it is very important to note. Since I’ve started blogging, I’ve discovered that many people ASSUME that if you are actively involved in raising your family, you must be a SAHD. My mission has always been to show people that you can bring home the bacon and fry it too. I work full time and I dad full time. These are not mutually exclusive.

    1. Jeff @ManoftheHouse says:

      Great point made by Busy Dad. Not all dads who are online talking about parenting are solely Stay-At-Home-Dads. Painting with such broad strokes does a disservice to all fathers who are actively involved in raising our children and holding down the front with a full time job as well.

      And completely agree that you should credit @DaddyFiles for using his blog as your picture.

      We realize that this demographic is actively involved in the daily decision-making of the household and was the reason behind starting our online magazine … to help men in their expanded roles. Be it the SAHD, working dad, single dad, etc. At the end of the day … simply call us Dads.

    2. says:

      Good point. I’m a single working dad and a blogger. Marketers who only want to connect with stay-at-home-dads are missing out on another entire market. Maybe it’s an unfortunate choice of words.

  5. @alpha_sahd says:

    Bad form indeed! You reference several dad blogs, but I believe the only true sahd is daddymojo (not that I don’t really like you DaddyFiles and Busy Dad, but it is a different experiance) there are plenty of great sahd blogs out there. Next time perhaps you should actually read the content you mention.

    1. Jack Steiner says:

      Are we really going to get into who is real and who isn’t. I have been a dad blogger for 7 years. Does that give me more credibility than others.

      We’re dads and we’re involved with our families. There is no one who can say the SAHD is more valuable than those of us who work outside of the home and are involved with our families too.

  6. Daddy Files says:

    Ditto to the above comments. I’m not a SAHD either, I work full-time and I parent. I was writing about SAHDs which is where that screen shot came from.

    This piece would’ve worked just fine if it was “Dad Blogs Emerge Online,” or if wanted good SAHD blogs (of which there are plenty to choose from) the piece should’ve only featured those. But from what I’ve seen, this is a repurposed article that was run on other sister stations and just given a new narration to run in Boston. As a former newspaper reporter I realize this can be common, but if you’re going to repeat a story and try to put a new spin on it, at least make sure your facts are right.

  7. Urban Daddy says:

    Very honoured to mbe mentioned as well. I was a SAHD when my first 2 children were born – having the opportunity to be there from birth was an incredible experience, however someone had to get back into the workforce and that was me. I respect SAHD’s who find time to juggle kids, the household AND blogging, much in the same way I respect my wife for doing the same. Daddy blogging rocks! Congrats to everyone mentioned and screen shots used. We will read and follow all of you!

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    There is noticeably a lot of money to understand about this. I suppose you’ve made certain nice points in functions also.

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