BOSTON (CBS) – “Listen. Learn. Care. Serve.”
Those are the four simple words that provide the basic guidelines for businesses using social media, according to Laura Fitton of oneforty.com, one of the panelists at Thursday’s standing-room-only WBZ Business Breakfast.READ MORE: Boston Police Warn About Drinks Being Drugged At Bars
Listen to Laura Fitton
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They agreed that many companies acquire the necessary tools, but never fully address the real goals of their social media presence.
WBZ NewsRadio 1030’s Anthony Silva reports
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Gillin said some companies don’t need a social media strategy, “just like companies don’t need a copier or stapler strategy!” He said social media is a set of tools that allows companies to reach the constituents they’re trying to reach and to engage them.
Listen To Paul Gillin
Mike Troiano added that when companies have a bad experience with social media, it’s the user’s responsibility, and not the fault of the medium.
Listen to Mike Troiano
Coming soon: Highlights from the WBZ Business Breakfast on Social Media