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Pros Share Social Media Wisdom At WBZ Business Breakfast

BOSTON (CBS) - "Listen. Learn. Care. Serve."

Those are the four simple words that provide the basic guidelines for businesses using social media, according to Laura Fitton of oneforty.com, one of the panelists at Thursday's standing-room-only WBZ Business Breakfast.

Listen to Laura Fitton

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Fitton along with author Paul Gillin, blogger Mike Troiano, and SCVNGR.com Chief Ninja Seth Preibatsch provided expert answers to the dilemma most small and medium companies face.

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They agreed that many companies acquire the necessary tools, but never fully address the real goals of their social media presence.

WBZ NewsRadio 1030's Anthony Silva reports

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Related: Social Media 101 For Small Business

Gillin said some companies don't need a social media strategy, "just like companies don't need a copier or stapler strategy!" He said social media is a set of tools that allows companies to reach the constituents they're trying to reach and to engage them.

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Mike Troiano added that when companies have a bad experience with social media, it's the user's responsibility, and not the fault of the medium.

Listen to Mike Troiano

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Coming soon: Highlights from the WBZ Business Breakfast on Social Media

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