BOSTON (CBS) – To some people, they are as big as the game itself.

The Super Bowl commercials.

Lisa van der Pool of the Boston Business Journal reports.

Comments
  1. Ron says:

    The Mean Joe parody w/ House was the only ad I cared for. The Darth Vader ad ruined itself by being receiving so much attention and coverage before the game. By the time it aired, most people had already seen it and it lost its originality and charm.