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Boston’s Best Wine And Food Venues For Social Media

June 23, 2011 3:19 AM

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(credit: Russell House Tavern)

(credit: Russell House Tavern)

The ability to connect digitally through social media has allowed Boston stores and restaurants to connect with new and existing customers in a way that is more interactive than ever before. From food and drink specials, to event invitations and online interactions that turn into real life business, here are some of Boston’s best on the web. - By Meghan Malloy
union1 Bostons Best Wine And Food Venues For Social Media

(credit: Union Bar & Grille)

Union Bar & Grille

1357 Washington St
Boston, MA
617-423-0555
Website and Reviews

Union takes the guesswork out of “what’s for dinner?” by keeping Twitter and Facebook followers up-to-date on food and drink specials daily. Their frequent, mouthwatering online photos make it difficult to get through the workday without thinking of one of their seasonal cocktails, wines by the glass, or craft beers. They go beyond the generic Tweet and seek out those followers they know will be interested, recently sharing a “while it lasts” seasonal special dessert, blueberry and Meyer lemon bread pudding. Hospitality extends beyond the World Wide Web with seamless service and a laid back atmosphere.

russell Bostons Best Wine And Food Venues For Social Media

(credit: Russell House Tavern)

Russell House Tavern

14 JFK St
Cambridge, MA
617-500-3055
Website and Reviews

An American tavern in the middle of Harvard Square, Russell House Tavern uses social media to entice food and drink lovers around Boston. Their frequent Tweets announce special beers on tap, like the recent arrival of Long Trail, Otter Creek, and Wolaver’s. New cask beers make appearances on a regular basis, and a well-versed staff makes fantastic recommendations for pairing beer and food. Their wine list is 100% made in the USA and not just California. Russell House offers wine from New York, Oregon, Washington and even from our own backyard in the form of Westport Rivers Pinot Noir and Pinot Blanc, served up on tap.

grape Bostons Best Wine And Food Venues For Social Media

(credit: Urban Grape)

Urban Grape

7 Boylston Street
Brookline, MA 02467 (617) 232-4831 ‎
Website and Reviews

Open in 2010, The Urban Grape has redefined the concept of wine store, both in person and online. From their blog about adventures in food and beverage, to their in-store tastings-turned-Tweetups, to their continuous Facebook and Twitter presence, they are tapped in to what people want to be drinking and make it happen. Tuesday Tweets, shared via Facebook, Twitter, and email feature 20% off both a red and a white wine, chosen by the staff. A monthly newsletter shares in-store events and the Urban Sampler, a fun four pack of wine that gets changed up every month.

wholefoods Bostons Best Wine And Food Venues For Social Media

(credit: Whole Foods Market)

Whole Foods Market

340 River Street
Cambridge, MA 02139
(617) 876-6990
Website and Reviews

The Whole Foods River Street gang seems to be everywhere! Truly interactive with their Facebook and Twitter followers and local food and wine bloggers, WFM River Street shares recipes, the latest beer and wine specials, and more. What’s more special is that they want to hear from their followers and to meet them in real life! They bring people from behind their computer screens through a variety of store-hosted events, tours, and appearances at local taste events. Whether they are welcoming groups into the store to taste wine, providing food to outside events, or tweeting about food with fans, WFM River Street is everywhere food and wine lovers in the Boston area want to be.

changs Bostons Best Wine And Food Venues For Social Media

(credit: Myers & Chang)

Myers & Chang

1145 Washington St
Boston, MA
617-542-5200
Website and Reviews

Some of Boston’s best flavors, weekend dim sum brunch, cheap date night specials (set menus for two for $40!), and Sunday night Oyster Oblivion are just a few reasons to love Myers + Chang. It doesn’t get any more relaxing than a weekend afternoon with friends over dim sum; don’t miss Mama Chang’s dumplings and the corn with sriracha butter! Myers + Chang makes Monday morning bearable with a weekly email announcing new lunch specials like the banh mi of the week and drink specials like $1 Narragansetts on Sunday nights. Not to mention Joanne’s (Chang) joke of the week is so bad it’s just that good.

Meghan Malloy is a Marketing & Social Media Consultant in Boston. She shares her love of food, wine, and travel in her blog Travel, Wine, and Dine: traveleatlove.com.

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