WBZAM « CBS Boston

Growing Your Business Through Social Media: Part 1

Paul Gillin, Author of Social Marketing to the Business Consumer, discusses how social media has empowered consumers with more control than ever when it comes to making purchasing decisions.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 2

Mike Troiano, Principal at Holland-Mark, discusses the importance of businesses not getting lost in the details of Facebook and Twitter.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 3

Q&A with audience and panel: How does a business decide on the types of social media tools to use?

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 5

Q&A with the audience and panel: Is facebook fatigue trending now? Seth Priebatsch explains “it’s easier to live a clean, wholesome life than to try to understand facebook’s privacy settings.”

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 6

Q&A with audience and panel: What B2B companies are successful on Facebook? Panel provides examples.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 7

What is the future of interactivity within social media? Idea of “augmented reality” is explained by Seth Priebatsch and Mike Troiano.

WBZ NewsRadio 1030–2011/06/23

Growing Your Business Through Social Media: Part 8

Q&A with audience and panel: How does a company determine the right mix of marketing mediums?

WBZ NewsRadio 1030–2011/06/23

UMASS Expands Available Financial Aid Due To Success Of UMASS Online And UMASS Law School

Jack Wilson, President of UMASS, discusses the expansion of financial aid available for UMASS students due to the success of UMASS online and UMASS Law School.

WBZ NewsRadio 1030–2011/03/01

How Colleges Determine Awarding Merit Aid Scholarships

Eileen O’Leary, Assistant VP of Financial Aid at Stonehill College, discusses how colleges determine awarding Merit Aid Scholarships and how decisions in Congress will affect the future of Pell Grants.

WBZ-TV–2011/03/01