Paul Gillin, Author of Social Marketing to the Business Consumer, discusses how social media has empowered consumers with more control than ever when it comes to making purchasing decisions.
Mike Troiano, Principal at Holland-Mark, discusses the importance of businesses not getting lost in the details of Facebook and Twitter.
Q&A with audience and panel: How does a business decide on the types of social media tools to use?
Paul Gillin discusses how negative feedback puts positive feedback into perspective—a little negativity is a good thing. Also, Gillin explains that determining social media ROI is as easy as 3rd grade math.
Q&A with the audience and panel: Is facebook fatigue trending now? Seth Priebatsch explains “it’s easier to live a clean, wholesome life than to try to understand facebook’s privacy settings.”
Q&A with audience and panel: What B2B companies are successful on Facebook? Panel provides examples.
What is the future of interactivity within social media? Idea of “augmented reality” is explained by Seth Priebatsch and Mike Troiano.
Q&A with audience and panel: How does a company determine the right mix of marketing mediums?