Building A Brand

(Credit: WBZ)

Cofounder Of “Life is Good®” Discusses How The Company Was Created

In part 1 Bert Jacobs, co-founder of The Life is Good Company®, discusses how his company was created, the early years of his business and how they have built a hugely successful brand based on optimism.

WBZ NewsRadio 1030–11/16/2010

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