Abercrombie And Fitch

(File Photo by John Moore/Getty Images)

The Best Retailers To ‘Like’ On Facebook

It may be the most powerful tool on Facebook. The “Like” button is the key to saving money at all kinds of retailers.


Mike 'The Situation' Sorrentino (L) and Paul 'Pauly D' DelVecchio (R). (Photo by Elisabetta Villa/Getty Images)

Keller @ Large: Unbranding The Jersey Shore And Politicians

You can understand why A&F would want to distance itself from The Jersey Shore. But when it comes to turn-offs, “Snooki” and “The Situation” have nothing on the political class.


Dan Rea

NightSide Weekend Commentary – Abercrombie and Fitch Makes A Marketing Mistake

BOSTON (CBS) – Abercrombie and Fitch decided to change the target market of padded bathing suits from 8 year old girls to 12 year old girls. Is that really a good idea? Dan Rea doesn’t […]

WBZ NewsRadio 1030–04/03/2011

Sen. Kennedy and President Reagan

Is Gilly Hicks’ Nude Ad Campaign Too Racy?

A nude ad campaign for a retail store popular with teen girls is raising eyebrows. Gilly Hicks’ ad campaign uses naked models, which has some parents…