Yadires Nova-Salcedo

420x316 grad salcedo Yadires Nova Salcedo

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Yadires Nova-Salcedo is the host and producer of “Centro,” a special news segment that airs on WBZ-TV Saturdays 7:50AM.  “Centro” examines issues of importance to the Latino community including education, politics, current events and entertainment.

The Emmy nominated journalist joined WBZ-TV in January 1996.  She began her television career at WCVB-TV in Boston while still a student in middle school.  Her numerous and varied roles throughout her tenure at WCVB included working as a production assistant on “Good Day” in 1990 and as an on-air spokesperson for Hispanic audiences for the Jerry Lewis Muscular Dystrophy Telethon.

After graduating from Emerson College in Boston, Nova-Salcedo joined WUNI-TV in Needham, Massachusetts, an affiliate of the Spanish language television network Univision, where she was the news director, producer, editor and lead anchor from 1993 to 1995.

In addition to her current position at WBZ-TV, Nova-Salcedo is the executive producer and director of “Encuentro Latino,” a weekly one-hour long, Spanish language TV show with local, national and international coverage. Nova-Salcedo along with her husband, are owners of the New Vision Productions Corporation, which produces their show “Encuentro Latino” and many other production projects.

Nova-Salcedo has received numerous awards for her work with charitable and non-profit organizations, including La Alianza Hispana’s “Women of Courage” Award and has been recognized every year on El Planeta’s  “Powermeter – 100 Most Influential People in Massachusetts”, since its inception 8 years ago.

She has served on many different boards, including the Board of Governors of the Boston/New England Chapter of the National Television Academy (NATAS) and is a member of the Latino Professional Network as well as the New England Ad Club. Nova-Salcedo plays a very active role in the Latino community by speaking at schools and emceeing charitable events throughout New England.

Nova-Salcedo was born in the Dominican Republic and was raised in the Greater Boston area.  She graduated from Emerson College in Boston in 1993 with a Bachelor of Science in broadcast journalism.  She currently lives in Canton with her husband, daughter and son.

WBZ-TV is part of CBS Television Stations, a division of CBS Corporation.

You can contact Yadires at ynsalcedo@cbs.com.

Centro: Parenting Journey – Helping Parents Build Stronger Families

WBZ’s Yadires Nova-Salcedo talks with Parenting Journey’s Executive Director, Imari Paris Jeffries and Clinical/Program Director Ellie Zambrano.

WBZ-TV, CBS Channel 4 Boston–02/17/2018

Centro: Dominican Republic Independence Day 2018

WBZ’s Yadires Nova-Salcedo talks with Nilson “Junior” Pepen and Yarlennys Villaman, from the non-profit organization FUNDOARCU, whose mission is to preserve Dominican art, culture and traditions.

WBZ-TV, CBS Channel 4 Boston–02/10/2018

Centro: MA Dept. Of Fire Services Launches Bilingual Cooking Safety Campaign

WBZ’s Yadires Nova-Salcedo talks about a Cooking Safety Campaign with Holyoke Firefighter, Chef and DFS Spokesperson Maria Pelchar.

WBZ-TV, CBS Channel 4 Boston–02/03/2018

Centro: Portraits Of Purpose: The Next Generation

On this edition of “Centro”, WBZ’s Yadires Nova-Salcedo talks with the Director and Playwright of Portraits of Purpose: The Next Generation Elaine Koury.

WBZ-TV, CBS Channel 4 Boston–01/27/2018

Centro: President Trump Says NO More TPS For Salvadorians

WBZ’s Yadires Nova-Salcedo talks about TPS with Jennifer Hernandez, Community Organizer of the non-profit organization Centro Presente.

WBZ-TV, CBS Channel 4 Boston–01/20/2018

Centro: MASSCAP’s Mission To End Poverty In Massachusetts

WBZ’s Yadires Nova-Salcedo talks with MASSCAP Executive Director Joe Diamond.

WBZ-TV, CBS Channel 4 Boston–01/13/2018

Centro: Help For The Holidays – Help For Puerto Rico

WBZ’s Yadires Nova-Salcedo talks with Puerto Rican Festival of MA VP/Communications Director Greg Molina.

WBZ-TV, CBS Channel 4 Boston–01/06/2018

Centro: Help For The Holidays 2017 – Casa Nueva Vida

On this special help For The Holidays segment, WBZ’s Yadires Nova-Salcedo talks with Casa Nueva Vida’s Executive Director Manuel Duran.

WBZ-TV, CBS Channel 4 Boston–12/30/2017

Centro: Despacito Star Luis Fonsi Promotes St. Jude’s Thanks and Giving Holiday Campaign

WBZ’s Yadires Nova-Salcedo talks via satellite with Latin music super star and author of the mega hit “Despacito” Luis Fonsi and St. Jude patient Yamila.

WBZ-TV, CBS Channel 4 Boston–12/23/2017

Centro: New England Patriots Join Forces With The American Cancer Society And SECHC

WBZ’s Yadires Nova-Salcedo talks with Korey Hofmann from the American Cancer Society and Dr. Maya Mauch from the South End Community Health Center.

WBZ-TV, CBS Channel 4 Boston–12/16/2017