BOSTON (CBS) – Think of the amount of advertising you see every day. Every TV spot, every billboard, every pop-up ad. Of course they’re trying to sell you products, but there’s no denying that advertising is also a part of our culture – created by talented, creative people whose goal is to enlighten, engage and entertain while selling you stuff.
Many of the movers and shakers who have inspired consumers around the world live and work right in our own backyard here in Boston.
It all started a century ago, when a local organization was founded, dedicated to the advancement of a brand new art form: The Art of Advertising.
Founded in 1913, the Boston Ad Club is celebrating 100 years dedicated to the advancement of the advertising industry. As they celebrate their centennial, the Ad Club is honoring four Legends of Advertising, who have changed the landscape of marketing.
You couldn’t “Run on Dunkin” without this honoree. He’s made Bank of America the bank of America. And at 6’5” he’s literally a giant in the industry. Hill Holliday has grown significantly under Mike’s leadership; and with a client list that also includes John Hancock, McDonalds and Gatorade, it’s safe to say we all have been witness to Mike’s creative genius over the years.
The ad club honors Hill Holliday’s Mike Sheehan.