Legends Of Advertising: Fran Kelly

BOSTON (CBS) - Think of the amount of advertising you see every day. Every TV spot, every billboard, every pop-up ad. Of course they're trying to sell you products, but there's no denying that advertising is also a part of our culture - created by talented, creative people whose goal is to enlighten, engage and entertain while selling you stuff.

Many of the movers and shakers who have inspired consumers around the world live and work right in our own backyard here in Boston.

It all started a century ago, when a local organization was founded, dedicated to the advancement of a brand new art form: The Art of Advertising.

Founded in 1913, the Boston Ad Club is celebrating 100 years dedicated to the advancement of the advertising industry. As they celebrate their centennial, the Ad Club is honoring four Legends of Advertising, who have changed the landscape of marketing.

While at Arnold, Fran Kelly was part of the team that introduced Volkswagen's "Drivers Wanted" campaign, but the success doesn't stop there. He's been the mastermind behind countless breakaway brands like Titleist, Ocean Spray, the Truth campaign, Foot Joy… with a resume like that, it's no wonder the Ad Club honors Fran Kelly.