By Jon Keller

BOSTON (CBS) – Let’s make it clear right off the top, I like my iPhone.

It is a convenient way for me to stay in touch with people and stay on top of work, and it’s a great way to kill time waiting for the bus.

But to hear Apple CEO Tim Cook tell it at Tuesday’s rollout of his company’s latest version of the iPhone, this isn’t just a convenient gadget – it’s a transformative way of life.

“Apple has always believed that technology fused with humanity could improve people’s lives and change the world,” Cook said.

He went on to claim that “no other device in our lifetime has had the impact on the world that the iPhone has.”


More than air conditioning that made large parts of the world habitable? More than the pacemaker that prolongs life and improves its quality?

iphone8 Keller @ Large: New iPhone Doesn’t Match Self Serving Hype

The new iPhone 8 and Apple Watch Series 3 are displayed on the new AirPower on September 12, 2017 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)

Yes, wireless charging is nice.

But I think Apple and the rest of the unbearably self-important and smug tech mavens need to get out more and check out real life, where people are struggling to build strong relationships, sort out the truth, and actually change the world without a whole lot of help from smartphones.

With a price range of $700 to $1,000, much of humanity will remain priced out of the iPhone revolution.

And while augmented reality gaming looks like fun, let’s reserve the superlatives for those who avert real global destruction, not profit off fake Armageddon.

Your feedback is welcome, via email at, or on Twitter, @kelleratlarge.

Comments (3)
  1. David Keith says:

    Since when did you become an expert on technology and consumer products? It might be debatable whether ““no other device in our lifetime has had the impact on the world that the iPhone has.”

    But, your alternative suggestions are absolutely ludicrous( air conditioners, pacemakers ??)

    Is the new iPhone worth the price and the hype?. The marketplace will determine that, not some self-important buffoon.

    You should stick to your patronizing comments aimed at Massachusetts drivers, newly arrived students, and Red Sox/Patriot “homers”. I do, “however, applaud your recent, apparent decision to eschew political comments.

    (submitted by someone who only recently bought a “flip phone”)

  2. The real sad story, Jon, is the number of people who will shell out that kind of money to replace the iPhone that they paid $700 for just a few short months ago, a phone that works perfectly and meets all their needs.

    All this proves that the adage of a fool and his money are soon party is alive and well in the days of Generation Z.

    As for Apple and their revival-tent-like product roll-outs?

    The are cult gatherings where the Messiah or his First Apostle stand and receive the homage of the faithful.

    The only difference between these gatherings and the Jim Jones-style ones is that the tragedy is a financial one, not a medical one.

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s