Apple Unveils $999 iPhone X

CUPERTINO, Calif. (AP) — Apple is releasing a super-premium iPhone with a super-premium price tag, starting at $999.

While Apple is continuing to update its existing, cheaper models, the new iPhone X — pronounced like the number 10 — will have a screen with higher resolution and “OLED” technology for richer colors.

iphone x Apple Unveils $999 iPhone X

Apple CEO Tim Cook speaks about the new iPhone X during a media event at Apple’s new headquarters in Cupertino, California on September 12, 2017. (Photo by JOSH EDELSON/AFP/Getty Images)

It will also lose a distinct home button to make more room for the 5.8-inch display, which is slightly more than the Plus model’s 5.5 inches. The features are similar to what Samsung offers.

The new design will enable new ways to interact with the phone. Instead of pressing the button to get the home page, you swipe up instead.

Apple is also offering the ability to unlock the phone with facial recognition rather than a fingerprint or passcode. Though some Android phones offer this, Apple is adding sensors to improve performance and says it worked with mask designers during testing to improve security. An executive initially failed to unlock the phone this way in a demo Tuesday, though.

gettyimages 846119024 Apple Unveils $999 iPhone X

CUPERTINO, CA – SEPTEMBER 12: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the new iPhone X. (Photo by Justin Sullivan/Getty Images)

 

The new phone, which is coming Nov. 3, will also permit animated emojis that mirror your facial movements and promises two more hours of battery life than what’s in the current iPhone 7.

Such an iPhone has been widely anticipated for the iPhone’s 10th anniversary and comes just weeks after Samsung unveils its own super-premium phone, the $930-and-up Galaxy Note 8.

(© Copyright 2017 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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