BOSTON (CBS) – A poorly worded email has many people on social media cringing.

Several Twitter users on Tuesday posted an email they received from Adidas Running that invited them to share their Boston Marathon experience and shop for gear.

The problem was the subject line, which reads “Congrats, you survived the Boston Marathon!”

Three people were killed and many more were injured when bombs exploded near the marathon finish line on Boylston Street in 2013.

As expected, social media is calling out the unfortunate wording.

In a tweet Tuesday afternoon, Adidas said it was “incredibly sorry” for the “insensitive” email.

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