BOSTON (CBS) – A poorly worded email has many people on social media cringing.

Several Twitter users on Tuesday posted an email they received from Adidas Running that invited them to share their Boston Marathon experience and shop for gear.

The problem was the subject line, which reads “Congrats, you survived the Boston Marathon!”

Three people were killed and many more were injured when bombs exploded near the marathon finish line on Boylston Street in 2013.

As expected, social media is calling out the unfortunate wording.

In a tweet Tuesday afternoon, Adidas said it was “incredibly sorry” for the “insensitive” email.

Comments (3)
  1. This was clearly not a deliberate reference to the bombings of 2013, so cut Adidas some slack. I have been a runner and mediocre racer for years, and for those of us back in the pack, “surviving” a 10K or a half-marathon or a full marathon is a very common expression. The world would be a happier place if we had fewer busybodies prowling the internet, looking for things to get offended about.

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