Keller @ Large: Pepsi’s Failed Ad May Have United Us

 

BOSTON (CBS) – Here are some fun facts to amaze and amuse your co-workers or classmates with today: did you know that Pepsi-Cola has been around since 1893, even though in the early years it was known as “Brad’s Drink”?

You can’t make this stuff up.

But it does show what a nice long run of popularity Pepsi has enjoyed, and that raises a question – what did that poor tonic ever do to deserve the ad they just made for it?

Picture Kendall Jenner, a junior Kardashian, modeling in a blonde wig.

kendall jenner Keller @ Large: Pepsis Failed Ad May Have United Us

Kendall Jenner attends La Perla MFW Collection’s Presentation and Milan Store Opening during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Elisabetta Villa/Getty Images for La Perla)

Protesters march by, carrying a sign that says “join the conversation,” something never written on a protest sign in the history of protest.

Jenner and a couple other millennial models are swept up in the alleged excitement of the march and join in. Kendall even ditches her wig and lipstick, as if!

Next thing you know, uh-oh, the Join the Conversation Movement comes face to face with a line of unsmiling police.

But after a few tense moments of modeling, Kendall turns those frowns upside-down by handing a model-quality cop a Pepsi.

The ad makers say they just wanted to show people “coming together in a spirit of harmony,” but they should have gotten a consult from Dr. Martin Luther King’s daughter first.

“If only Daddy would have known about the power of #Pepsi,” she tweeted.

Buried with criticism, Pepsi has apologized and killed the ad campaign.

But maybe it did achieve their goal after all – for a moment at least, they united us.

Listen to Jon’s commentary:

[graphiq id=”1VCNACnIyUZ” title=”Pepsi” width=”600″ height=”748″ url=”https://w.graphiq.com/w/1VCNACnIyUZ” ]

More from Jon Keller
Comments

One Comment

  1. Pepsi should have known that anything with a Kardashian in it is likely to be tasteless.

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Boston

Summer of Savings
Download Our App
Download Weather App

Watch & Listen LIVE