NightSide - The Science of Why

BOSTON (CBS) - Have you ever wondered why you make the decisions you do in today's consumer-driven world? Is your favorite laundry detergent your favorite because of performance, or because you fell victim to a certain ad campaign? Are you really choosing your next romantic partner using free will, or was your brain preprogrammed to select that person from the beginning? David Forbes has a PhD in clinical and cognitive psychology, and is the founder of Forbes Consulting. He sits down with Dan to talk about why we make the choices we make, and how companies can use that knowledge against us.

Originally broadcast October 1st, 2015.