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Cambridge Book Discount Alert Company Is Expanding

BOSTON (CBS) -- A 2-year-old Cambridge start-up with just 20 employees has raised nearly $4 million in its first round of funding from investors.

WBZ NewsRadio 1030's New England Business Editor Anthony Silva reports

 

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Book Bub, an online discount alert service, sends out free alerts for the 10 best e-book buys to its growing list of $3 million members.

Leading the round, Next View Ventures in Boston and Founder Collective in Cambridge. Until now, the company was completely bootstrapped, meaning it was self-funded.

Co-Founder and President Josh Schanker tells WBZ NewsRadio 1030's New England Business Editor Anthony Silva, Book Bub has grown very quickly.

"We have about 3 million members who have signed up to receive our daily email which alerts them to the best e-book deals that are out there," Schanker tells WBZ NewsRadio 1030. "All of our publishing partners tell us the deals they are offering and we select the 10-percent we think are best and those publishers and authors pay a fee to be featured."

Schanker says the funding will finance an expansion at the company which is hiring in most departments.

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