WBZ-TV Attracted Record Viewership For 118th Boston Marathon
• WBZ-TV Elite Marathon Coverage is #1 in Time Period
• WBZ-TV Elite Coverage Nearly Doubled Total Viewers from a Year Ago
• WBZ-TV Post Race Coverage is #1 in Total Viewers
BOSTON, MA – WBZ-TV attracted its largest audience ever in its eight years as the Boston Marathon’s exclusive local broadcaster, Monday and was #1 in the 9AM-4PM time period with an average of 265,600 viewers.
“WBZ-TV is honored to be the exclusive, local broadcast partner of the world-renowned BAA and especially privileged this year to bring the 118th running to our community,” said Mark Lund, President and General Manager, CBS Boston’s WBZ-TV and myTV38 (WSBK-TV). “The day was spectacular, the champions were truly extraordinary, the runners were all winners in their own ways, and the community celebrated resilience and triumph. Everyone at WBZ works on bringing the Boston Marathon to the community, and we are so gratified that so many people tuned-in to ‘BZ to celebrate this historic race.”
WBZ-TV Exclusive Marathon Coverage 9AM-4PM
WBZ-TV was #1 in the time period with its exclusive race coverage, averaging 265,600 viewers with a peak audience of 494,200 viewers at Noon as the men’s elite winner, American Meb Keflezighi, crossed the finish line. Coverage of the Elite Race (9:30AM-12:15PM) was #1 in the time period with 322,800 viewers — up 89% from a year ago. WBZ-TV’s continuing coverage (12:15PM-4PM) averaged 216,000 viewers — up 93% from last year.
WBZ-TV Post Race Coverage 4PM, 5PM, 6PM
WBZ-TV’s special coverage from 4PM-5PM was #1 with an average of 129,900 viewers — more than four times the TMZ viewers on WFXT (31,800), tripling Ellen on WCVB (43,000), and beating news on WHDH (86,300). WBZ-TV News at 5PM was #1 in the time period with 150,600 viewers, followed by WCVB (116,800), WHDH (56,300), and WFXT (20,400). WBZ-TV News at 6PM was #1 in the time period with 170,100 viewers, followed by WCVB (136,700), WHDH (110,600), and WFXT (43,800).
NSI Ratings Live +SD / Monday, April 21, 2014
Boston’s WBZ-TV and sister-station myTV38 (WSBK-TV) are part of CBS Television Stations, a division of CBS Corporation.