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Keller @ Large: Don’t Retire ‘Boston Strong’

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(Photo by Andrew Burton/Getty Images)

(Photo by Andrew Burton/Getty Images)

WBZ-TV's Jon Keller Jon Keller
Jon Keller is WBZ-TV News' Political Analyst, and his "Keller A...
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Boston Strong

 

BOSTON (CBS) – I understand the people who’ve said to me over the past couple of weeks that they’re feeling overwhelmed by all the marathon bombing anniversary coverage, I really do.

The emotions evoked by the story are intense and hard to sustain. And who doesn’t feel relieved that the race has come and gone peacefully?

Listen to Jon’s commentary:

Keller at Large April 22 2014

boston strong4 Keller @ Large: Dont Retire Boston Strong
WBZ NewsRadio 1030

But if you’re one of those who’s fed up with “Boston Strong,” sorry, I’m not with you on that.

However it may have been misappropriated for selfish purposes by a few opportunists, it is still a spontaneous symbol of our community’s compassion for those hurt and defiance of the perps.

Now that the federal government has ruled the phrase can’t be trademarked, chances are it will be with us for quite awhile. I urge you to be careful that merchants using “Boston Strong” as a marketing tool are doing the right thing for the One Fund or other bombing-related charities.

But if you’re lobbying for the phrase to be retired, count me out. Because even before the events of the past year, “Boston Strong” was a pretty good description of who we are around here.

We stay strong in the face of adverse weather or economic conditions; we strongly value our independence and quirkiness; we have a strong sense of place, culture, history, and our shared humanity.

“Boston Strong” is a good expression of why we’re proud of who we are and where we live. I say, it’s a keeper.

And to those who don’t like it, I say, stay strong, because it’s probably not going away any time soon.

You can listen to Keller At Large on WBZ News Radio every weekday at 7:55 a.m. You can also watch Jon on WBZ-TV News.

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