Red Sox Announce Dynamic Pricing For Green Monster Seats
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BOSTON (CBS) — If you’re interested in buying some Green Monster seats for the 2014 Red Sox season, make sure you have a little flexibility with your ticket budget.
The Red Sox announced Friday that they would be introducing dynamic pricing for seats and standing room tickets atop the Green Monster this season, similar to the variable pricing structure they now have throughout the stadium.
Ticket prices for seats on the Monster will be set in real time, with the price increasing or decreasing based on demand and other market factors, such as the date of the game, opponent, and even weather conditions.
“This pricing model for Green Monster tickets is similar to how airlines and other industries – including several other Major League teams – price their tickets,” Red Sox EVP/COO Sam Kennedy said in a release. “Unlike the variable pricing structure adopted in other parts of the ballpark, where prices vary by game but are set in advance for the season, dynamic pricing can and will change based on market conditions.”
Green Monster tickets for April and May games go on sale at redsox.com/greenmonster on Tuesday, March 18.
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