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Florists Hustling To Stay Ahead Of Valentine’s Day, Winter Storm

By Paula Ebben, WBZ-TV
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BOSTON (CBS) — In the beautiful world of beautiful flowers, this is the busiest time of the year.

But combine Valentine’s day demand with a big winter storm and florists in our area are hustling. It’s a Valentine rose assembly line at Winston Flowers‘ design center in Boston.

“We’ll sell about 300,000 roses on Valentine’s Day just delivered out of the studio here alone, not including what’s coming out of the stores,” says David Winston, who along with his brother, is the third generation to run the operation.

Extra employees are doing extra work to make sure romance is delivered on time, creating arrangements and boxing rose after rose after rose after rose.

“We do approximately 5000 deliveries with about 150 delivery trucks. That’s about a hundred more than we usually have on a day to day basis,” he says.

Winston says the soon to be storm means picking up up the delivery pace today, laying low tomorrow and going full bore on Friday.

“When weather hits like that people understand, so it’s very easy to get them to move the delivery date. Fortunately it didn’t hit for Friday,” says Winston. So if you’ve ordered flowers for that special someone Winston says “they’ll have them.”

Expect to pay a little more than $100 for a dozen roses this year.

MORE LOCAL NEWS FROM CBS BOSTON

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