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‘Vine’ One Of 2013′s Biggest Social Media Success Stories

By Paula Ebben, WBZ-TV
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BOSTON (CBS) — A big success story of 2013 is Vine.

Tens of millions of users have created six second videos for the world to see on this social media site.

Eli Vazquez is a film major, but he’s producing a lot of these short videos these days.

“If you look up Eli V, you’re going to find everything else under the sun, and Vine is one of the ways to grab that person’s attention,” said Vazquez.

Vine is an app that allows a user to create these super short videos about mundane events and then upload them on their page.

It can six seconds of your dog watching you shave that can create a buzz.

“Not a whole lot of thinking goes into it,” admitted Vazquez.

Now major concerns like Dunkin’ Donuts and Urban Outfitters are using Vine to market themselves.

Still, the main clientele remains millennial.

Hannah Dtrick is one of those young Vine sensations. She has more than 23,000 followers.

“I try really hard to make them funny,” she explained. “I make like every day scenarios and put like a funny twist on them, so people can relate to them.’

Communications expert Tracey Samantha Schmidt attributes Vine’s success to its short format and fun feel. “We all have ADHD now, thanks to so many social media networks.”

Vine is owned by Twitter. Its initial launch in January was explosive. But its longevity is still in question, when you consider how quickly tastes can change.

“All social networks eventually age. Myspace, Friendster before it. We no longer have Friendster, so time will tell what happens with Vine.”

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