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Price Tag Secrets Could Save You Money

By Paula Ebben, WBZ-TV
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Award-winning journalist Paula Ebben co-anchors WBZ-TV News at 6PM...
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BOSTON (CBS) – A price tag obviously tells you how much an item costs, but it can actually disclose a whole lot more.

Edgar Dworsky of consumerworld.org in Somerville said, “There is a secret code on many price tags and signs at various retailers. If you know some of those tips, you will save some extra money.”

A survey by two consumer groups found Target has a pricing strategy which can indicate if a clearance item is likely to be marked down more. If a clearance item price tag ends with an 8, that means it could be marked down again. A price ending with a 4 is the clue the item has been fully marked down.

Dworksy says that kind of information can be good for a shopper to know. “You’re learning the tricks of the trade basically. If you know some of these codes and know some of the color codes, you can probably save some money.”

The price survey found the magic number at the Gap and Old Navy ends with a 7. This indicates a final markdown.

At Sears, a price tag ending in 88 cents also means final markdown. 97 cents indicates a discontinued item.

Home Depot will end a price with 6 or use a green tag to indicate the lowest price.

“They are secret for a reason. They are really meant for internal use,” added Dworsky.

What a shopper does with is information really depends on their personality type.

Dworsky says you almost have to be a gambling person to figure out when to make your purchase.

“Do I take it at 50-percent because I really want that item and they don’t have too many, or do I wait until 70-percent?”

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