Keefer Madness: David Hasselhoff vs. Samuel L. Jackson

BOSTON (CBS) - There might be a big rivalry brewing in Hollywood, and "Keefer Madness" has it all covered.

David Hasselhoff played Nick Fury back in 1998, and was hoping to return in last year's summer blockbuster "The Avengers." But, that honor went to Samuel L. Jackson, and while "The Hoff" says Jackson is a great actor, his portrayal "wasn't Nick Fury."

According to Hasselhoff, Stan Lee -- who created most of Marvel's characters -- called him "the ultimate Nick Fury."

Jackson hasn't said anything about Hasselhoff's claims, but the former Baywatch star has already started to backtrack a bit.

Listen in as Rich Keefe breaks it all down in this edition of "Keefer Madness."