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Firefighter: Rolling Stone Put "Face Of Evil" On Cover

BOSTON (CBS) - Looking more rock star than radical, it is a picture of an accused terrorist that's launching a thousand emotions.

"He looks like some 60's icon when in reality he's a coward. They could have taken a picture to show what he really is," said Massport firefighter Michael Ward referring to the picture of accused bombing suspect Dzhokhar Tsarnaev on the cover of Rolling Stone magazine that's hitting newsstands this week.

Ward was off-duty, near the finish line, the day of the Boston Marathon when the bombs went off and he jumped in to try to save lives. It's the heroism of the responders and victims who lost their lives or limbs he believes should be gracing the cover of Rolling Stone.

Read: Rolling Stone Defends Cover

"They put the face of evil on there and tried to clean it up. Unfortunately, evil is inside that person," said Ward.

The article "Jahar's World" is sparking public outrage as it details how a well-liked teen took a dark turn toward radical Islam.

But the sultry face is not the teen in the orange jumpsuit the uncle of JP and Paul Norden saw last week answering to a sweeping indictment in federal court. The Norden brothers each lost a leg in the bombings. "That magazine cover today opened a lot of wounds and cut deep into people like ourselves," said Peter Brown.

The magazine defends itself in a statement: "The fact that Dzhokhar Tsarnaev is young and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens."

Related: Victims React

Boston Mayor Tom Menino has written to the publisher Jann Wenner arguing a terrorist has been given "celebrity treatment."

"Why are we glorifying a guy who created mayhem in the city of Boston," said Menino. Several retailers including CVS, Walgreens, Tedeschi's and Roche Bros have announced they will not carry the issue.

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