NEW YORK (AP) — Even as fast-food chains tout their healthy offerings, they’re also coming up with fatty new treats to keep customers interested. Case in point: Dunkin’ Donuts is adding a doughnut breakfast sandwich to its national menu next week.
The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7, which the chain claims is “National Donut Day.” Dunkin’ Donuts had tested the sandwich in select stores in eastern Massachusetts in April, creating considerable buzz online.
Notably, Dunkin’ Donuts says the “Glazed Donut Breakfast Sandwich” clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced for people looking to eat better.
Dunkin’ Donuts, based in Canton, Mass., is a unit of Dunkin’ Brands Group Inc., which also owns Baskin-Robbins.
The latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. For example, options like egg whites and whole grain bread have become common as fast-food chains scramble to attract people in their 20s and 30s, who they say want fresher, wholesome food.
That desire to give menus a healthier glow isn’t just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011. (Continued…)