Study: No Swearing, But Mass. Residents ‘Least Courteous’ On Phone

BOSTON (CBS) – Apparently you can be very rude without swearing. That seems to be the takeaway from a data analysis released Friday by the Marchex Institute.

The institute used software to scan for curse words and other negative keywords in more than 600,000 phone calls made in the past year.

The calls were all placed by consumers and “recorded for quality assurance” by businesses across 30 industries, including cable companies, car dealerships, and pest control centers.

Massachusetts residents ranked second out of 50 states in the category for least likely to swear during a call. However, the state also ranked second in the top 5 “least courteous” states

The data was released to coincide with National Etiquette Week, which is intended to remind people to be civil and courteous to each other.

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