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Local Couple Creates Fertility App To Help Couples Get Pregnant

BOSTON (CBS) - When Alex and Tatiana Baron of Canton decided to have a baby Alex went the extra mile and created an app.

Ovuline helped his wife and now thousands of other women keep constant tabs on their most fertile time of the month.

The company's CEO, Paris Wallace explains how it works:

"We collect your information every day, you share it with us, and then we use powerful algorithms to make very accurate ovulation predictions."

Users share information collected from those at-home ovulation kits, along with temperature, mood, and weight to name a few.

"Our average users are getting pregnant in half the time of the national average," Wallace said. "Two months versus four to six months ."

For Alex and Tatiana it was even faster.

They admit they got lucky in their first month of trying and they welcomed Michael to their family in November.

Ovuline is one of many apps women are now turning to to get pregnant. All these apps are in a range of prices. Ovuline's basic app is free but extra services cost up to $50.

Brigham and Women's Dr. Katherine Economy says these kinds of apps can be a great way to help women track ovulation but offers a word of caution.

"I would say don't take the application too seriously. I think you should make sure you consult with your doctor if you think you're having a trouble getting pregnant."

The doctor says if you're over 35 you should make that call after three months of trying.

"There may be a very simple reason why you're not getting pregnant something that your app can't diagnose," Economy said.

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