BOSTON (CBS) – If you haven’t already noticed, Thursday was the deadline for television commercials to turn down the volume.

A law called The Calm Act went into effect.

It requires TV stations, cable companies, and just about every other television provider to keep the average commercial volume at the same level as regular programming.

The FCCC plans to rely on consumer complaints to police the rules.

If TV commercials seem louder than the programming, the FCC asks viewers to file a complaint with specific information about the commercial.