BOSTON (CBS) – A Boston native is breaking new ground on the popular CBS daytime game show The Price Is Right.

Model/Actor Rob Wilson was chosen as the winner of the game show’s first-ever male model search. The announcement was made Friday on the show. Wilson begins his week-long gig on Monday, October 15.

Wilson, who had minor roles in The Social Network, Bride Wars, and a handful of other Hollywood films, beat out hundreds of hopefuls for the gig.

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