Apple’s brand new iPhone 5 is hitting stores on Friday, and some people are already standing in line to be the first to grab one. Soon news stations will be out in front of stores too, covering the lines and talking to those patient folks.
Toucher & Rich thought they would send Adolfo out there to wait in line, but what could he hold to gain more visibility? Maybe a sign that says Toucher & Rich, some witty joke about the Red Sox or one about the NHL Lockout?
All good ideas, but not good enough.
How about a giant Jon Wallach head? Perfect!
So if you’re out around the Apple stores in Boston, keep an eye out for Wallach’s giant head. And this won’t be the only appearance it makes…