STOUGHTON (CBS) – A toddler was struck and killed by a box truck in Stoughton on Friday afternoon.

Police say the accident happened on Central Street shortly before 3pm.

The victim has been identified as three-year-old Shayla Lutz of Stoughton.

Shayla and her mom, who was pushing another child in a stroller, were crossing Central Street to pick up her older sibling from Hansen Elementary School.

“As they started crossing the street, the three year old kind of started running out in front of the mother,” says witness Lucy Lima. “And the Angelo’s truck there going this way, never even stopped.”

“It’s a horror show; it’s heart-wrenching,” she says. “Being a mother – and even if you’re not a mother – it’s horrific.”

The baby in the stroller was a child she was babysitting for.

Neighbors say this road is infamously dangerous.

Richie Snyder says he sees accidents here all the time, some due to speeding. “I live right up on the street where there’s big fence,” he explains. “That fence has been knocked down numerous times. Numerous times.”

Brandon Tantillo heard the crash from the pizza shop where he works about 50 yards away.

He ran right to the scene to see if he could help. He says, “When I got there, they were already performing CPR and I saw blood around the back of [Shayla's] head.”

He says Shayla’s mom was, “hysterical, she didn’t know what to do. She just kept asking, ‘What do I do? What do I do? She was like freaking out. I felt so bad for the mom.”

The accident did not take place near a crosswalk.

Police do not believe speed or impairment was a factor in the crash, but the investigation is ongoing.

WBZ-TV’s Jim Armstrong contributed to this report.