Red Sox Jersey Sales Down At ‘Single-Digit Pace’
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BOSTON (CBS) – The Boston Red Sox are a mediocre 46-45 this season, and that appears to be affecting their off-the-field product.
While sales for all of Majestic Athletic’s Major League Baseball jerseys are up nearly 40 percent this season, those numbers just aren’t translating with the Red Sox.
Sales of Red Sox jerseys are down at a “single-digit pace” over the same time period, according to Majestic.
The team has been struggling to repair its image after last season’s September collapse, which left fans feeling pretty sour towards their boys of summer.
But, it should also be noted that the drop may be because this Red Sox roster very much resembles last year’s squad after the team did little to pick up a big name in free agency over the winter.
In 2011, Boston had three players in the Top 20 of jersey sales: Dustin Pedroia at 7th, Adrian Gonzalez at 14th and Carl Crawford at 19th. The Red Sox were second in the MLB in all merchandising last season, behind only the New York Yankees.
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Still, despite all the negatives on the field and in the fan shops, the Red Sox stand just one game out of the final Wild Card playoff spot in the American League.