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Boston-Based Company To Sell Healthy Candy

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BOSTON (CBS) – Candy tastes great, but it’s not all that good for you.

One local entrepreneur wants to change that.

Michael Bronner first made his fortune founding Digitas and later founded Upromise.

unrealcandy Boston Based Company To Sell Healthy Candy

Unreal candy in its wrappers. (Photo from Facebook)

His third company, Boston-based Unreal, is on a mission to make healthier junk food, and he’s starting with candy.

Bronner founded Unreal with his 15-year-old son Nicky. Unreal has already raised millions of dollars in venture capital.

Products are launching in 30,000 stores, including CVS and Target, this summer.

The first product roll-out contains five varieties of candy, including versions of M&M’s and peanut butter cups.

Unreal’s candy will have half the sugar and 23% fewer calories than typical candy brands.

Lisa van der Pool of the Boston Business Journal can be seen weekdays at 6 a.m. on WBZ-TV.

You can follow Lisa on Twitter at @lvanderpool.

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