Keller @ Large: Obama Campaign Trailer Trying To Re-Energize Eroding Base

BOSTON (CBS) – President Barack Obama’s re-election campaign is getting ready to release a new documentary-style video on the president’s first term.

The 17-minute film will be out next week. Democrats hope this will rekindle fond memories of the president’s first campaign.

Like any political infomercial, it’s an effort to frame the Obama story and the campaign in the most favorable light possible.

And while the usual self-serving spin is very much in evidence, the video is just the latest example of how targeted political campaigning has become.

The video tries to elevate nostalgia for its roots over the often-disappointing results.

In a bit of revisionist history, the movie ignores candidate Obama’s inclusion in 2008 economic crisis briefings and pretends it came as a post-inaugural shock.

There’s even a cameo from Massachusetts Senate candidate Elizabeth Warren, who insisted the auto-industry bailout saved the entire Midwest from economic disaster.

Watch the trailer:

“He saved the auto industry. He saved the whole Midwest. I mean, we would have had just the two coasts and a big hole in the middle,” said Boston University professor John Carroll, an expert on political advertising. “I don’t think it’s effective political persuasion. I think what it is is a way to kick-start some media coverage.”

WBZ NewsRadio 1030’s Rod Fritz reports

“Mostly it’s a way to try to get people back into interacting with Obama,” Carroll continued. “What they had was very much a movement back in 2008. They had an enthusiasm. They had an energy behind them and they had a sense of togetherness, of community. I don’t think that’s there so much anymore, so I think part of what this is is to remind people of what it was about him that felt so special back then.”

As Prof. Carroll put it, this infomercial isn’t about persuading presidential critics or even neutral voters to rally behind him.

It’s aimed at the parts of his base that have eroded, in the hope that they’ll share it with others, and collectively become true believers once again.

More from Jon Keller
Comments

One Comment

  1. Bill Clinton: "It's a fairy tale" says:

    “Rekindle fond memories of the president’s first campaign.” You mean when most eveyone bought his smoke & mirrors B.S.?

  2. BostonIrish says:

    He’s managed to erode his base because of what he’s done as actions, not what his words were almost 4 years ago. If you think he’s going to improve his effectiveness then I’ve got a handful of lottery tickets for sale and I promise one of them is a winner.

    1. Tsal says:

      Hmmmm. Michigan – one of the worst hit states in the recession – is coming back. The nation is seeing gains. Tentative to be sure dependent on the temper tantrums the right decides to throw. The spreadsheet predicting the 1Q12 disaster so far has not been realized. You may have lottery tickets BI but I’ve got a bridge.

      Other than that carry on. An Obama free for all should provide amusement if nothing else. To further the amusement what is it that the illustrious candidates on the right offer for solutions.

      1. mikey says:

        In regard to the current administration that has thrown trillions at this country’s problems I’m reminded of the adage: the operation was a success but unfortunately the patient died. This country isn’t fiscally dead yet but it certainly does appear to be on life support.

  3. blackbear1 says:

    Temper tantrums from the right? Really, well I prefer to say that perhaps some would rather not watch this once great country voluntarily be led off to slaughter by a mystery man with no resume, no history, no transparency, but plenty of socialist, marxist tendencies. He is given a free ride by the press/media. In this rush to make history, we have elected a radical by simply not paying attention and being vigilante.

  4. gil mendozza zuntzes says:

    …. TO BARACK OBAMA… LET MY PEOPLE GO FREE!.. YOU HAVE DONE A LOT OF DAMAGE TO DAD’S… MON’S AND THEIR CHILDREN! YOU ARE RESPONSIBLE FOR THE ARREST, ABUSE, RAPES AND BEATEN OF HUNDREDS OF INNOCENT ILLEGAL IMMIGRANTS… YOU PROMISE IMMIGRATION REFORM, BUT YOU HAVE BECOME A WORTHLESS PRESIDENT; YOU DON’T HAVE THE SPHERICAL BALLS TO OVER COME THIS ISSUE FOR LAST 3 YEARS. YOU A SINISTER SWINDLER CHOOSE THE LEGACY OF YOUR BUDDY AND CRIMINAL MIND GEORGE W. BUSH.

  5. gil mendozza zuntzes says:

    ….. STOP OBAMA 2012 AMERICANS WAKE UP!

  6. gil mendozza zuntzes says:

    … . CROOKED AND CRIMINAL BARACK OBAMA!.. UNDER YOUR ADMINISTRATION MORE THEN ONE MILLION INNOCENT HUMBLE IMMIGRANTS HAVE BEEN DEPORTED AND WE ARE NOT GONNA TO TAKE IT ANY MORE! ENOUGH IS ENOUGH! YOU ARE OUT OF BOUNDS. TEAR DOWN YOUR GOD DAMN MEXICAN WALL AND LET MY PEOPLE GO FREE!

  7. gil mendozza zuntzes says:

    …. CROOKED/CRIMINAL RICK SANTORUM WILL NEED TO BEAT…. CROOKED/CRIMINAL “WACO” HOT TEMPER WARMONGER MORMON MITT ROMNEY.. AND HE WILL BE ABLE TO BEAT CROOKED/CRIMINAL BARACK OBAMA FOR 2012.

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