BOSTON (CBS) – A local wedding planning company is going up against two of the biggest names in music.

They both want to trademark the name “Blue Ivy.”

Veronica Alexandra has been running her Boston-based event firm Blue Ivy for the past three years. She hadn’t thought of filing for trademark protection of the name because it is so unique.

WBZ-TV’s Karen Anderson reports

But, on Jan. 9, two days after Beyonce’s daughter Blue Ivy was born, the singer and her husband Jay-Z filed for trademark protection of the name.

Of course, now Alexandra has filed for trademark protection as well.

“If Beyonce is going to take certain topics and certain categories and put her thumb print on them, then we need to say what we’re going to put our thumb print on and protect that now,” Alexandra told WBZ-TV. “At the end of the day, I did come up with the name before… I love her to death, sparkles and glitter, kudos and high fives, but don’t impede on my business, and my career. I think that is the point. I don’t have time for that garbage.”

Alexandra says she named her company to reflect wedding tradition and romanticism.

The trademark office will consider a variety of things in this case, including the similarity of the marks: one is Blue Ivy (the wedding planning company), one is Blue Ivy Carter (the baby’s name).

They will also look at which person used the name first, according to a local trademark lawyer.

“I have definitely confirmed the fact that when there is usage in commerce, you do definitely have some rights in that category. So, we should pretty much be in the clear,” Alexandra told WBZ NewsRadio 1030.

WBZ NewsRadio 1030’s Laurie Kirby reports

Lisa van der Pool of the Boston Business Journal reports.

Boston Patent and Trademark Attorney Bob Tendler says Alexandra has a case.

“Good for her,” he said. “The bottom line is she used it first, and in trademark matters, he who uses it first wins. The question is what did she use it first for?”

If there was to be a trademark battle, Tendler says Veronica could have an edge, if she trademarks and sells the product first.

“It’s important for people who have businesses who have trademarks to file federally for a trademark. If you don’t file, you don’t have an opportunity to win or lose. It’s like if you don’t take the picture, it will never come out,” he said.

Veronica won’t say what she hopes to sell, but Veronica has applied for trademark protection for items ranging from wedding portraits to party favors.

WBZ-TV’s Karen Anderson and BBJ’s Lisa Van Der Pool contributed to this report.

Comments (11)
  1. Willow says:

    Good grief, even naming a baby bring on controversy and legal issues. Name your baby whatever you like, but does it have to be a trademark? I think some of these celebrities are too far out there. Waaaaaay out there!

  2. DoverDavid says:

    It’s a color and a name of a plant, what makes anyone think they can have the sole rights to something like that? It’s a stupid name in the first place for a kid.

  3. decol says:

    Just when I thought these “celebrities” couldn’t get any more stupid and self-
    absorbed, BANG!—-again they surprise me.

  4. sally says:

    I dont get that name blue ivy.WOW!

  5. hanyoukimura says:

    What retard tries to trademark a person’s name? And who names their kid that in the first place?

  6. Tom Holzel says:

    I am trademarking the names Tom, Dick & Harry. Also, Jim, Bob, Joe and Bill. WOER TO ANYONE WHO DARES TO USE THESE NAMES FOR THEIR KIDS!!!

  7. Sonia says:

    Congrats to B & Jay of the birth of ur bu2ful daughter (BLUE IVY CARTER)! I was so hoping that you spelled her named “BLU”, like that of the very bu2ful BLU CANTRELL. Hopefully, you will consider this as an alternative to “BLUE”!

  8. Ross says:

    honestly she can trade mrk her blue ivy name and bey & jay can trade mark blueivy carter different names I personaly think it was a good idea if she will e able to carter for Blue ivy carter first bday party then that wld be a good promo for her we will see who wins

  9. George Bush says:

    When Ghetto people get new money they are the worst slobs in America.

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