BOSTON (CBS) – Question:  Valentine’s Day is too commercial! Our family doesn’t have the extra dollars to spend on frivolous gifts like children’s silk pajamas or diamond earrings. We pay all our bills on time and are current with our mortgage! I hate feeling like a tightwad! I just wanted you to know that!

Answer:  For 99% of us we have been in your shoes at some time, just making it. And probably have not done as well as you for many people start to use their credit card for the extras they truly cannot afford.

Now that the Super Bowl is over there are ads everywhere promoting Valentine’s Day. There are many folks who dislike this holiday and think it over rated.

Love is free but most Valentine gifts do cost money. Valentine’s Day should be a fun day celebrating love. Isn’t that what it’s all about?

The greeting card industry and retailers in general have expanded this holiday so it’s not just your one true love; it’s your kids, little sister, grandmother, your mom, dad, the dog, the cat, the next-door neighbor, and your best friend. I’m surprised the card industry hasn’t found a way to include your ex.

It is indeed very commercial. There are red hearts everywhere reminding us of the day. Over 36 million heart shaped boxes of candy will be given as gifts this year, and last year the flower industry grew over 190 million roses for the day.

According to the National Retail Federation, the average consumer will spend $126 on Valentine’s Day, up from last year. With over 60% of consumers planning to celebrate the holiday, total 2012 Valentine’s Day spending is expected to be close to $18 billion.

Men spend more money on gifts than women by almost 2 to 1. Maybe they are just trying to make up for that flat screen TV they bought to watch the Super Bowl.

The survey also found consumers will shell out over $4 billion for jewelry this Valentine’s Day. About half of those surveyed intended to buy candy and 36% plan to buy flowers and take their sweetie out to dinner.

How much do you want to spend or can afford to spend on this holiday? It does not have to be expensive. You can do it really cheap and still let someone know they are loved!

Write a poem or a special letter to those you love. Tell them why they are loved and why you need them in your life. None of this “roses are red, violets are blue” stuff, you want the real thing. Something from the heart.

Comments (4)
  1. emom says:

    OK who said we must spend tons of money for a valentines gift.. A special day of love , there are so many things one can do for their loved one that will be so romantic. Make a special dinner, Next pack the food up in containers and put in a bag that keeps the heat in. If you have a bottle of wine it makes it all that much better.keep the wine chilled. Or if you don’t drink, any beverage of choice will work.. Next a vase for some flowers even if its a single flower.. cant afford the real ones, (roses)..try fake ,, go to the dollar store some look real good, or try walmart….Want a rose smell on them, By a rose water spray.. it works well. Need a card, Well how about looking around the house for wrapping paper with a valentine design or similar. cut a piece out the size of a card,, attach a photo of the two of you.. and write whats in your heart. wrap it in red tissue paper. with a ribbon… Dessert, simply make a chocolate mousse put in little cups,, (you can get plastic clear ones at any store). put plastic wrap over them… now pack all the hot together and all the cold in a cooler.. Get a blanket, and a second larger warmer one… Now scout out a place that is Nice , The beach, (no you don’t have to get out of the car). A park or a nice field , a place where you use to go to .. The warmer blanket is for cuddling together ..under it. The first blanket is for the picnic.. IN FEBUARY.. why not… its been mild so its not to bad, I have done it..
    Now remember music, a candle (one of those tea light ones works) or a flameless candle even better. Set up the picnic and instant valentines dinner with all the extras and the cost depends on what it cost for all the stuff. far less than a dinner out, card from the store, roses and a gift ,,,,, If either party is romantic and loves this they will truly love all you do to create it.. I know my hubby had and we did it for 7 years before he got sick..
    Boy I miss those days.. HAPPY VALENTINES DAY

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