BOSTON (CBS) – With much fanfare and posturing, Senator Scott Brown and his probable Democratic challenger this fall, Elizabeth Warren, have announced their agreement on a plan to keep those so-called SuperPacs from polluting the Senate race with vicious attack ads.

And both candidates are taking a bow for supposedly sparing us from the interference of outside organizations.

Listen to Jon’s commentary:

But frankly, after reading the fine print of what Brown and Warren have agreed to, I just don’t get it.

Their deal says if a third party supporting Warren, for example, runs an ad attacking Brown by name or image, her campaign would have to donate half the value of the ad buy to a charity designated by Brown.

So if Warren supporters resurrected that ad they ran endlessly last year showing a Scott Brown lookalike leaving an oil slick wherever sat down, while the voiceover denounced his environmental record, that would cost the Warren campaign money.

Same deal for the foolish SuperPac ad claiming Warren was actually a crony of the big banks she’s made a career out of criticizing.

But any clever ad-maker could omit the target’s name and image and still mount an effective attack.

That anti-Brown environmental might show Warren cleaning up pollution left behind by an elephant.

Brown allies could use the same video of the Occupy protestors they ran after Warren said flattering things about them, and the voiceover might tie it to Warren by saying: “This might sell in Cambridge, but not where we live.”

Meanwhile, nothing in this deal prevents either candidate from thoroughly trashing each other in their own paid ad campaigns, for which they’ve already stockpiled millions.

Frankly, the whole thing seems like a Brown trap that Warren fell into, since the pro-Warren SuperPac ads had been much more effective than the pro-Brown ones.

Either way, it strikes me as a bunch of hot air about hot air.

You can listen to Keller At Large on WBZ News Radio every weekday at 7:55 a.m. and 12:25 p.m. You can also watch Jon on WBZ-TV News.

Comments (8)
  1. tsalnew says:

    It may be hot air but it’s at least a start. Let’s see where it goes before we tear it down. I still say I’d love to see Scott and Warren as the two senators from MA. They just might shake things up a bit as a team.

  2. tsalnew says:

    where is mikey??? :(

  3. Stephen Stein says:

    One thing it might do is hold down the total number of ads in the campaign, since “outside” ads will sap the candidate’s available funds. But there’s still a lot of money available for lots of ads – no getting around that.

  4. BostonIrish says:

    This is a bluster amounting to nothing. As soon as the numbers show one beating the other, the “financial” gloves will come off.

    1. tsalnew says:

      then we shall see – shan’t we :)

      1. BostonIrish says:

        There’s too much at stake. The democrats are still upset that Ted Kennedy’s seat went to a republican. Warren is their candidate to get it bac. I agree with Jon. Stupid ploy all around, and a transparent attempt to garnish approval.

      2. Tsalnew says:

        Its all in fun BI But if we go by your sense, brown doesn’t seem too smart to fall for it. It will be interesting to see. Still like both of them.

  5. tsalnew says:

    I found it interesting last night that I saw Brown stand at least twice when the rest of his party remained seated. Good for him

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