BOSTON (CBS) – Just days Verizon Wireless announced plans to institute a $2 fee for online or telephone single payments, the company has reversed its seemingly unpopular decision.
A letter on Verizon Wireless’ website says the company was responding to negative customer feedback about the plan.
“At Verizon, we take great care to listen to our customers. Based on their input, we believe the best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute the fee at this time,” said Dan Mead, president and chief executive officer of Verizon Wireless.
Verizon Wireless is among a handful of big companies to see backlash from customers over controversial fees.
Bank of America bailed out on a plan to charge a $5 debit card fee after it faced fierce resistance.
Netflix lost nearly a million subscribers in three months and saw its stock plummet by 75% after announcing an unpopular price increase back in July.