Fans To Introduce Stars At Grammy Nomination Show
NEW YORK (CBS) — Want to show mad love to your favorite recording artist? This year you could get that chance on live nationwide television.
The Grammy Nominations Concert Live, a countdown event ahead of music’s biggest night, returns to CBS on Wednesday, Nov. 30. The show will be broadcast at 10 p.m. ET/PT and sees the return of two-time Grammy winner LL Cool J as host.
This year, music lovers from across the country will get a special chance to help introduce the stars during the show. In order to qualify, fans must shoot a video explaining why they are one of the artist’s biggest fans and how they would uniquely introduce their favorite performer. Film crews will surprise three winners in their hometowns during the live broadcast and have them introduce their favorite performer via video.
Starting today, fans can log onto www.CBS.com to upload their video. Participants have until 11:50 p.m. PT on Nov. 25, 2011, to submit their videos, with one winner chosen for each artist. A film crew will surprise the winners by arriving at their locations during the telecast of the concert and broadcast their introductions on-air. For rules and entry information, visit the Introduce The Artist Content page on CBS.com.
Country artist Jason Aldean and five-time Grammy award winner Lady Gaga are among the first performers announced for the special, with more names to be announced up to the big show.
“Fans should explain how they will create their once-in-a-lifetime introduction — making it as big as they can by getting their family, friends and community involved for a memorable event,” said Jack Sussman, CBS Executive Vice President Specials, Music and Live Events. “The Grammy Nominations Concert is the huge kick off to The Grammys and there is usually a surprise or two you won’t want to miss; anything can happen and I’m sure this year won’t be any different.”
The Grammy Nominations Concert Live special will broadcast live from the Nokia Theatre L.A. live from Los Angeles. This marks the fourth consecutive year that nominations for the annual Grammy Awards will be announced live on primetime television, setting the stage for the annual Grammy Awards telecast on Feb. 12, 2012.