Newton Whole Foods Unveils Braille Labels

NEWTON (CBS) – A grocery store in Newton is breaking new ground when it comes to using Braille labels.

The Newtonville Whole Foods unveiled the new signs on Friday, becoming the second in the U.S. and the first on the East Coast to adopt Braille labels for their blind and visually impaired shoppers.

WBZ NewsRadio 1030’s Karen Twomey reports

The idea came from 7-year-old Josh Goldenberg, who’s from California.
Goldenberg is blind; and during a trip to his local Whole Foods, he wanted to know why grocery stores didn’t have Braille Labels. From there, “The Joshua Project” was born.

Whole Foods said choosing the Newtonville location was a no-brainer because of its proximity to Perkins School for the Blind and the Carroll Center for the Blind.

  • IC

    Now even blind people shopping at Whole Foods can say “Holy Cow that’s expensive!!”

  • Liz

    Wonderful news! It’s about time this stuff came into the 21st century. I just hope they keep up with the relabeling if they move items on a shelf.

  • Carrie Ortiz

    It’s amazing how a 7 year old can come up with such a wonderful life changing idea! This is going to make others feel able to actually shop and be able to be independent. Josh’s parents come to the Dental office I work at and they are just as amazing. Christie and Evan you are both so inspiring to the world for allowing Josh to show the world that it doesn’t matter if you can see or not- you can be just as self efficiant as anybody else!!

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