What’s Next For Apple?

By Lisa van der Pool, Boston Business Journal

BOSTON (CBS) – Former Apple Inc. CEO Steve Jobs died Wednesday at the age of 56.

While the world mourns his passing, there are plenty of questions about where his company goes from here.

Apple is currently the second-most valuable company in the world and Jobs leaves at the height of it’s success.

They’ve sold more than 15 million iPads and 55 million iPhones and they just promoted a new CEO, Tim Cook, in August.

Cook was hired by Apple in 1998, however, he hasn’t been on the creative side of the company, so people will be looking to see what new products Apple comes out with in the near future.

Cook said when he took over that Apple was not going to change and he re-iterated that Wednesday night, saying they will continue to do the work that Jobs loved so much.

Earlier this week, Apple’s stock took a small hit after the disappointing iPhone 4S announcement, when most experts were expecting a new iPhone 5.

The stock is still a blockbuster though.  It closed at $378 Wednesday night and the price has risen slightly since Jobs resigned.

Lisa van der Pool of the Boston Business Journal reports

In the long run though, it’s anyone’s guess what will happen to it.

Jobs leaves behind his wife, four children, two sisters, and 49,000 Apple employees.


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