BOSTON (CBS) – Apple is expected to unveil the new version of its iPhone on Oct. 4, at the company’s Cupertino, Calif., campus, after the company issued a press announcement with an invitation to an iPhone-related event on that date.

An iPhone release in early October had been expected since early August, when the web site AllthingsD first reported rumors of the expected date.

This will be the first major product rollout for Apple since Tim Cook took over for co-founder Steve Jobs as CEO.

As in previous Apple rollouts, look for long lines in front of the Apple Store on Boylston Street in Boston’s Back Bay, and, following that, busy days for the AT&T and Verizon cell phone stores that are likely to stock the new phone.

AppleInsider, reports that Apple Store employees have been told they can’t take vacation from Sunday, Oct. 9, to Wednesday, Oct. 12, nor on Friday, Oct. 14, or Saturday, Oct. 15.

View: iPhone 5 Photo Gallery – What To Expect

Nobody knows exactly what features to expect in the new iPhone release. There are also conflicting reports on whether there will be one or two new iPhones, a state of the art iPhone 5 and an entry level iPhone 4G S that will sell for less.

Lisa van der Pool of the Boston Business Journal reports

According to reports in early September, Asian factories are turning out 150,000 of the new devices a day and Apple is preparing to sell 22 million iPhone 5’s in the last three months of the year.


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