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NH Liquor Regulators Ban Sale Of “Joose”

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(Photo from DrinkJoose.com)

(Photo from DrinkJoose.com)

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CONCORD, N.H. (AP) — The New Hampshire Liquor Commission has banned the sale of a fruit-flavored beer called Joose, after finding it’s not labeled sufficiently to indicate it contains alcohol.

Eddie Edwards, the commission’s chief of enforcement, tells the Portsmouth Herald he recommended the ban because Joose is packaged similarly to non-alcoholic beverages. He said Joose’s brightly colored packaging and marketing make it difficult to distinguish from soda.

According to the manufacturer, Joose is “a flavored, beer-like beverage for adult enjoyment,” with alcohol content ranging from 6 to 12 percent.

Flavors include green apple, cherry lime, mango, raspberry lemonade, lemonade, lemon tea, watermelon and fruit punch.

Edwards says he also endorsed a state ban of Tilt Long Island Iced Tea for the same reason, but the Liquor Commission voted to approve it.

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Information from: Portsmouth Herald.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

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