BOSTON (CBS) – The city of Boston is kicking off a new campaign to boost attention to its anonymous ‘Text a Tip’ program.
Initially launched in 2007, Boston was the first city in the country to provide the community with the ability to send information about crime anonymously to police via text message.
Mayor Menino and Boston Police Commissioner Edward Davis are hoping to give the nationally recognized initiative a boost in an effort to combat violence.
“I am proud that the City of Boston continues to pioneer crime fighting strategies that ultimately improve the quality of life for our residents,” Mayor Menino stated. “I urge residents to take full advantage of this valuable program.”
Some people are afraid to do that.
“They don’t want to get involved in other people’s stuff,” a Roxbury resident told WBZ NewsRadio 1030’s Jim Smith.
WBZ NewsRadio 1030′s Jim Smith reports
“Anybody that’s done crime… they can come after you,” said another person.
Still another resident conceded “It would give me a sense of security.”
The advertising campaign will creatively focus on the anonymity of the program.
The ads will show up at city bus shelters, on “T” cars, and around the city.