Whitey Bulger Phenomenon Sparks T-Shirt Slogans, Online Imposters

By Jim Armstrong, WBZ-TV

LOWELL (CBS) – The staff at Noreast Custom Apparel has been working hard to keep up with demand this week.

The owner of the Lowell-based custom clothing company has a side business – www.tshirttimes.com.

He uses it to print up special-order tees that poke fun at current events, news, and sports.

This week’s topic: James “Whitey” Bulger. The day after his arrest, “FREE WHITEY” shirts hit the presses; hundreds have been ordered already.

“It’s merely commentary on the legend of Whitey and the legend of Southie, really,” explains Noreast’s owner, Dave Quigley.

WBZ-TV’s Jim Armstrong reports

Clearly there’s a market for the clothing; Quigley says the first orders for shirts came in seconds after they were offered online.

“For the most part people get a kick out of it and can appreciate the humor that we’re trying to bring to it,” the Westford native said.

Quigley “definitely” does not want Whitey to be freed, but he understands that his shirts are a way for people to be connected to this evolving story, albeit in an ironic way.

He’s not alone.

Bulger-related gear is all over the internet. You can order mugs, stickers, and pajamas on a growing number of websites.

Customizable ball caps and shirts can be designed in a rainbow of colors. Various slogans and pictures of the former fugitive adorn the different articles of clothes.

And while you’re on the web, take note of the many ‘Free Whitey’ pages, some with hundreds of fans, all over Facebook.

There are dozens and dozens of people pretending to be the accused murderer.

Over on Twitter, you can find more make-believe Whiteys – again, with hundreds of followers. In discussions among viewers of those pages, you will come across a complaint or two, some people saying this is all in bad taste.

But those remarks are overwhelmed by people who, it seems, are having a blast. It’s up for debate, though, whether their fun is at the expense of Whitey…or his victims.

  • Willow

    Nothing like idolizing and making a hero out of a murderer. What is wrong with people. I can’t believe anyone would even purchase any of this stuff. I feel sorry for his victim’s family members who I’m sure are hurt beyond words.

  • pablo p.p. toucher

    sounds like someone is hating on someone making some money. there have been “free ____” teeshirts forever. i remember seeing free robert downey jr shirts when he was getting arrested every other week for drug charges.

  • http://misterbulger.com/2011/07/18/eponymous-gangster-week-continue-with-t-shirt-explosion/ Eponymous Gangster Week Continue with T-Shirt Explosion | Mister Bulger

    […] What we should not do is bother the guy with dumb questions like “do you really want to free Whitey”? It’s obvious that he doesn’t. Because who would? He’s a murderer who sold out his fellow murderers. This isn’t Leonard Peltier we’re talking about here. And yet two news stories about the guy make him say that out-loud and forthright. […]

  • jacobmichael786

    That makes great combination with the black and white which highlights your slogan beautifully.
    slogans for tee shirts, promotional tee shirts, arabic slogan tee shirts

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