Q&A with audience and panel: How does a company determine the right mix of marketing mediums? Panel provides examples of companies that have mixed traditional and social media successfully. Also discussed, Boston is a hotbed of social media expertise and the importance of mastering social media as a participant, not as a practitioner.

More Business Breakfast Videos: June 23, 2011: Growing Your Business Through Social Media | March 1st, 2011: Price Of Admission: Getting Into And Paying For College | November 16th, 2010: Growing your Business in Massachusetts | June 17th, 2010: The Rebounding Real Estate Market | February 25th, 2010: Paying For College: Mastering Financial Assistance | November 19th, 2009: Building Your Business In Bailout Times | February 11th, 2009: A Discussion With Richard Branson | March 31st, 2008: A Discussion With Senator Edward M. Kennedy