Growing Your Business Through Social Media: Part 2

Mike Troiano, Principal at Holland-Mark, discusses the importance of businesses not getting lost in the details of Facebook and Twitter. Seth Priebatsch, Chief Ninja of SCVNGR, discusses how social media is becoming less about impressions and more about engagement, and how motivation helps to create behavior among consumers. Q&A with audience and panel: How to best merge the public service sector with social media?

More Business Breakfast Videos: June 23, 2011: Growing Your Business Through Social Media | March 1st, 2011: Price Of Admission: Getting Into And Paying For College | November 16th, 2010: Growing your Business in Massachusetts | June 17th, 2010: The Rebounding Real Estate Market | February 25th, 2010: Paying For College: Mastering Financial Assistance | November 19th, 2009: Building Your Business In Bailout Times | February 11th, 2009: A Discussion With Richard Branson | March 31st, 2008: A Discussion With Senator Edward M. Kennedy